اکتبر 1, 2020 By wordcamp 0

How audio journalism can boost engagement newsrewired_5

Credit: Picture from pexels. Com Gareth Hickey is co-founder and chief executive of NOA, a Dublin based audio-journalism firm that transforms content from several of the world’s top publishers into professionally narrated, spoken word stories. These audio articles can then be streamed by time-sensitive customers across their smart and mobile speaker devices, and republished to the digital attributes of NOA’s budding publishers. “One of the most precious commodities we have is our own time, therefore if we make it easy for people to do things… I believe there is a huge marketplace for nearly everything” — Spotify chief executive Daniel Ek, 2012In the summer of 2013, I started searching for an answer to an issue that I was experiencing. Almost every day I stumbled across online posts that I had every intention of reading — I just could not find the moment. I discovered a solution within an app named Pocket. It let me store post URLs around my smartphonework system, and my personal laptop so that I can read them later. Problem solved. Type of! In the time Pocket had roughly 10 million users; so 10 million individuals were experiencing a similar issue to me personally. They did not have the time to read the tales they found interesting so they saved the URL to read them later. Before long though, I confronted a new dilemma; finding the opportunity to read the How audio journalism can boost engagement | newsrewired tales in my Pocket listing. Weekends usually worked nicely, but the list continued to grow quicker than I could get through it. As great as Pocket had been, it was actually just ever a band aid on the wider problem of being short on time. Fast forward to 2017. This was when my pal and fellow co-founder, Shane Ennis, and that I launched NOA — News Over Audio. We wanted to offer a more immediate solution for folks who were faced with a hectic schedule and as a result could not find the opportunity to see. “We need NOA to develop into a personal assistant which people may turn to in order to become fully informed about the subjects that interest themregardless of their background knowledge or a busy schedule. Audio, AI, also voice-controls will be in its center.” Our concept was that many people picked the’read it later’ alternative as they were too busy (or too distracted) to read, but by supplying them with the capability to listen to the story whether they were at the vehicle, walking, cooking or at the gym, as an example, their problem would be solved. Sound books provided a suitable solution from the book publishing market and today the outcome is widespread adoption and improved participation. Advances in computing power and data connectivity produced audio publication ingestion quite practical while on-the-move — the ideal use case